TRUE or FALSE
FALSE // there might be an optimal time for you to post based on your audience, but those articles that say here are the times of day you need to be posting to social media, are not specific to you or your brand!
Think about it if every business posted at the same time trying to get any eyeballs on their posts would be extremely difficult. We are also not all targeting the same audience, so how can everyone have the same optimal time to post. If your target audience is stay at home moms, your optimal posting times are going to be different than someones whose target audience is college students!
You also need to take into consideration, peoples schedules change! For example: your target audience is college students, they are now out for summer! You constantly have to watch your optimal posting times because they are always changing.
There are lots of tools out there that will analyze your audience and tell you when they are online. Facebook has this integrated right into their native insights, you can find out how many people that follow your page are on Facebook on Tuesdays at 3pm.
Use your own data to determine when you should post. And if you need help finding these analytics message me, and i'll run analytics for you!