I recently posted a little tip about email subject lines - they are SO hard .. And I received a lot of feedback, and its a common dilemma! So I decided I would elaborate and give you more tips for a successful subject line.
Tip #1: Simplicity Is Key
Keep it short and sweet. Your subject line should be a maximum of 50 characters. It may prove difficult to get your point across in so few words, but it’s effective.
- I have a standby that I ALWAYS use, unless I have a specific subject that needs to be addressed. For example: “SOCIAAL GRID + KYLEE WILSON”
Tip #2: Be Personable
Use personalization in the subject to catch their eye. Let’s face it, everyone loves the sound of their own name.
- See above example
Tip #3: Timing
Sending an email at the right time with the right subject line… its all about timing! Sending an email at 4:45PM about a happy hour special when most people are about to leave work is a prime example.
Tip #4: Words to Always Omit
The only thing that’s worse than having your message sent to the “Trash” folder by a recipient is to not even have it make the inbox. There are a handful of words that will send your email directly into a SPAM folder. These words include:
- Percent off
- Earn $
- Make $
- From home
- Get out of
- Increase your
STATS: A 2011 case study conducted by A Weber Communications found that a clear subject line gets 541% more clicks than one that’s clever.
The Bottom Line
The best advice I can give you when sending emails as part of a digital marketing strategy is to put yourself in the shoes of your recipients. Consider which types of subject lines would turn you away, and avoid using them. Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.